Copywriting for skilled trades businesses

Expert writing and content strategy

I polish trade websites and social media accounts to a clean professional standard, putting you a step ahead of your competition.

No time for marketing or don't know where to start? Let me handle it. I can tailor a results-driven content strategy centred around your business goals. Have you got room for more customers?

Professional copywriting:

shows professionalism; increases readability; builds reputation; gains customer trust = maximises your profit.

TradeWrite is the name of my Facebook page for sharing copywriting insights and promotional content tailored specifically for the skilled trades industry.

Homepage for ‘The Pipe People'— Local plumbers

Creative notes:

This homepage sample was written for a plumbing business with a friendly, conversational tone, striking a balance between approachable and trustworthy.

The copy is designed to sound like you're chatting with a helpful local expert—someone you’d feel comfortable calling in a pinch.

It highlights emergency and routine services for both homes and businesses, with playful language, a strong focus on customer service, and a touch of humour.

The customer pain point addressed in this copy is unexpected escalating bills or hidden charges; readers are assured that pricing is fully transparent with this company.

Ideal for clients who value reliability but don’t want to wade through stiff or overly technical language.

Sample 1:

Got a drip, leak, or even worse, burst? 

Give us a shout any hour, any day and our on-call team will be ready to sort it. 

We help homeowners and businesses with emergency and routine plumbing services, from setting up new kitchen appliances to installing full new plumbing systems. We’ll even be there if you get a burst pipe on a Sunday, or a mystery leak late at night.

We’re a well established family run local business with over 12 years of experience in the industry, and delivering the best customer service along with top-notch work is how we’ve got here.

Our quotes have fully transparent pricing, that means no nasty surprises in your bill ever (but maybe in your pipes). You also get a 6 month guarantee on all our work for peace of mind and confidence on quality.

Ask us about energy saving—we can help with boiler upgrades, energy efficient water heaters, and more cost-effective solutions that could save you money on your bills in the long-run.

We offer general maintenance services like boiler servicing, drain cleaning and routine checks as well as repairs. Emergency call outs are available out of hours, our office hours are 9 - 5 Monday to Friday and 10 - 3 on Saturdays.

Email us for a no obligation quote or a chat about your plumbing problem [here]

Homepage for ‘Oakline Property Maintenance'— General trades

Creative notes:

This sample copy was written for a general property maintenance company.

The tone is professional and reassuring, aimed at commercial property owners, property management companies, and landlords.

The focus is on building trust through clear, confident language and highlighting reliability, experience, and proactive service.

The copy emphasises long-term property care with minimal disruption, maintaining both the function and appearance of the property.

It’s designed as homepage web copy that could easily lead into service pages or a contact form.

Sample 2:

At Oakline, we pride ourselves on the highest standards of service and quality of work. We have over twenty five years of experience serving properties along the South Coast with general maintenance services.

We collaborate with commercial property owners, property management companies and landlords to keep properties running smoothly. 

Proactive care and attention to detail are at the heart of our values. We take care of the little issues before they become big ones, helping preserve both the function and appearance of your property.

From general building maintenance and joinery to painting, plumbing, electrical work and grounds care, we handle a wide range of tasks with minimal disruption. All team members are fully vetted, qualified and committed to delivering outstanding results.

Reach out to us for a free quotation or to discuss a tailored maintenance plan with our dependable team.

[contact details]

Homepage for ‘Wired Right'— Electricians

Creative notes:

This sample copy was created for an electrical company.

The tone is direct and no-nonsense, targeting both residential and commercial clients who want quick, dependable service without fluff or upselling.

The language is punchy, confident, and solution-driven, designed to appeal to clients dealing with urgent electrical issues or looking for reliable ongoing support.

This homepage copy highlights the company’s straightforward approach, experienced team, and commitment to quality without the gimmicks.

Sample 3:

Need an electrician right now? Call: 09876 543211
Need to book a routine check or non-urgent maintenance? Call: 01234 567789

Electrics done right. No hassle, no sales team, no stress. Just quality work from reliable tradespeople.

We get the job done—on time and to a high standard. No gimmicks, only the best service.

Need rewiring? Fuse box on the fritz? Lights tripping for no reason? We’ve seen it all, and fixed it all. Providing commercial and residential properties with emergency and routine electrical solutions for over a decade.

We’re straight-talking and solution-focused. You tell us the issue, we’ll sort it. Simple as that.

Our whole team is fully qualified, insured and experienced. We don’t cut corners, and we don’t upsell. You get honest advice and a job well done.

Our customer reviews speak for themselves [link]