Website copy for cake makers and bakeries

Over a decade of professional cake making and decorating experience

Having run my own cake business for many years, I’m well versed to craft immersive and engaging content for bakers, patisseries, chocolatiers and food artisans. I know first hand what your clients expect, and what makes them choose you in a fiercely competitive market.

The pressure of crafting an extravagant wedding cake is an anxiety I'm very familiar with, so let me handle your copy, you've got enough on your plate already.

Homepage for ‘Maison Sucré’— bespoke cake maker and decorator

Creative notes:

This sample copy embodies a sophisticated, sensory tone, suited to a high-end bakery that specialises in bespoke celebration cakes.

The opening hook immerses the reader in their own aspirations, compelling them to read on further. The chosen language is sensory and elegant, positioning maison sucré as a luxury brand.

* What's a CTA?

It's a 'Call To Action'. This is where we instruct the reader to do something, a crucial element of effective copywriting.

Sample 1:

A celebration like yours is a once in a lifetime experience, and your expectations are of the highest standards, just like ours.

Our bespoke luxury cakes are crafted upon request using only the finest ingredients. Each sponge is baked to delicate perfection, generously filled with velvety buttercream and finished intricately by our talented artists.

Decorated to the highest standard with expert care and attention, we collaborate with you to establish your ideal cake’s design, executing your ideas with skilled precision.

We’d love to connect over a virtual coffee. Book a brief Zoom meeting to discover how we can make your dream cake a reality.

CTA*: Schedule a consultation [link]

Alternatively, you can complete our enquiry form here [link]

We endeavour to get back to you within 48 hours.

Homepage for ‘Dead Sweet’ — Cupcake and coffee shop

Creative notes:

This sample copy is written for a cupcake specialist with a sassy, playful tone. Their cupcakes are an unapologetic indulgent treat, and their branding is bold and punchy, with the hint of a dark undertone.

The copy addresses customer pain points, meaning things that may bother or concern the buyer. The first pain point addressed is cupcakes being too small—descriptive language is used here to paint a picture of the brand’s stand out product.

The second pain point is cake topping getting stuck on a box lid. We've all been there and it's just annoying.

*The CTA (call to action) should always be positioned above the fold.

What's the fold? An invisible line that separates content the reader sees at first glance from content further down the page. If you have to scroll to see something, it's below the fold.

Sample 2:

Super sweet and not at all innocent. 

No, not you—our cupcakes. Fresh every day, never frozen, and definitely not gone in one bite.

We’re not talking about dainty fairy cakes. We’re on about thick, deep, delicious beauties. Muffin-sized, stuffed to the brim and drowning in frosting.

And they won’t get squashed on your way home either, leaving you scraping that precious topping off the lid of a box. Each of ours is packaged securely in its own case, so just chuck it in a bag, it’ll be fine. Probably.

Want one? Our shop is open weekdays 9 - 5 and weekends 12 - 4. You can grab a tea or coffee with us too, so come and say hi, we don’t bite in daylight.

Need a big batch? No drama, we’ll need a bit of notice though. Get in touch to see what we can do.

CTA*: Give us a call [0987654321]

Or find us on socials @deadsweetcupcakes on all platforms

Homepage for ‘The Wooden Spoon' — Rustic bakery

Creative notes:

This homepage sample was written for a rustic, traditional-style bakery with a warm, welcoming, down-to-earth tone.

The copy captures the charm of a local favourite—friendly, honest, and focused on real ingredients and nostalgic bakes.

It emphasises freshness, seasonal variety, and simple, comforting treats while keeping a relaxed, inviting feel. Perfect for a bakery that sells out daily and feels like part of the community.

Sample 3:

Pop down and see us at 34 High Street, or order through Deliveroo!

Our bakes sometimes look a little rough around the edges, but you can trust us on freshness and flavour.

At The Wooden Spoon we only use ingredients you might find in your own kitchen, that means no artificial flavours or preservatives, just real ingredients and traditional recipes.

Our range varies with the seasons, but you'll always find the classics here (at least until they sell out for the day) Fancy a slice of classic Victoria sponge, a custard donut, or a cream slice? 

We're here 6 days a week from 8am til 4pm. For very large orders please call at least two days in advance to be sure we can accommodate you. We'll be happy to bake extra to avoid any disappointment! (deposit required)

Follow us to be first to find out about our new creations and special offers! [social media icons]