Copywriting for skilled trades

Project details

This landing page sample was written for a hard-at-work business owner in the electrical industry. With many skilled tradespeople managing all aspects of their small business single handed, from management to bookkeeping to social media content, I help to reduce the workload and ease the pressure by taking care of the written side of things.

I make trade websites look polished and professional, and optimise the use of existing traffic by connecting with the customer and cranking up that conversion rate.

Creative notes

Centred around the customer's pain points, the focus of this landing page is trustworthiness, clear and simple solutions, and reliable top quality service in any situation.

The company's 24 hour emergency call out availability was the main benefit used to empathise with the customer's needs.

Metadata provides context, description and relevance for the landing page. Keywords let search engines and readers know what it's all about.