Copywriting for skilled trades
Expert writing and content strategy services for skilled trades and owner-managed small businesses.
I polish trade websites and social media accounts to a clean professional standard putting you a step ahead of your competition.
No time for marketing or don't know where to start? Let me handle it.
Professional copywriting: Shows professionalism; Increases readability; Builds reputation; Gains customer trust = Maximises your profit.
Project details - PipeWorx
A customer-focused landing page sample written for a sole-trader in the plumbing trade. Clear, simple language is used to communicate in an understanding, relatable tone with playful elements.
Creative notes
Addressing common customer pain points to gain trust, reassuring them of no hidden charges or 'buy cheap buy twice' standard of work. The authority is backed up with customer reviews, one of the biggest trust builders.
Metadata
Tells search engines and readers what the page is all about:
Title tag: Local emergency plumber, expert repairs, reliable service
Description: Expert plumbing services giving you a quality fix at a fair price. Trustworthy, friendly plumbers with 12 years experience
Project details -
Social media content for a solar panel installation company.
This content is purposed for Facebook - an advert that can be targeted to the business's ideal customer, and posts designed to boost engagement that can be scheduled in advance through Meta business suite. It can easily be adapted to suit Instagram, super handy as Meta allows you to manage both platforms in one place with their business suite.
Creative notes
Centred around the ethical consumer, this content is aimed at eco-conscious homeowners.
The main benefit illustrated in this advert is the positive environmental impact of solar power, with money savings as a close secondary benefit.
Regular social media posts are an essential part of a business's online presence. Inconsistent and sporadic posting can give the impression of a dormant or unreliable company.
You can ease the pressure of keeping up with a schedule by batch preparing posts and setting them up to automatically publish at optimum times.
Need help with this? Just message me.
Project details - Bright Spark
A website homepage sample written for a time-stretched business owner in the electrical industry. With many skilled tradespeople managing all aspects of their small business single handed, from management to bookkeeping to social media content, I help to reduce the workload and ease the pressure by taking care of the written side of things.
Creative notes
Centred around the customer's pain points, the focus of this landing page is trustworthiness, clear and simple solutions, and reliable top quality service in any situation.
The company's 24 hour emergency call out availability was the main benefit used to empathise with the customer's needs.
Metadata
Those snippets of text that only show on search engine results pages:
Title tag: Reliable electrical services you can trust
Description: Friendly professional local electricians. Serving residential and commercial customers in routine and emergency situations
Project details -
Social media content for a scaffolding company.
This content is purposed for Facebook - an advert that can be targeted to the business's ideal customer of property maintenance companies, commercial property owners, heritage property owners or homeowners looking to make renovations.
Creative notes
The language used in this advert is best suited for targeting the homeowner sector of the audience. The pain points illuminated are designed to resonate best with residential customers. The tone and approach can be altered to suit commercial and industrial clients.
Similarly the social media post suggestions are designed to engage and inform the customer, these posts can be adapted to Facebook or Instagram. Meta business suite allows the scheduling of posts for both platforms in one place, saving you valuable time.