I tend to use specific CTAs over generic when optimising for conversion.
Here’s an example from an About Us page update. The original CTAs:
“Read more”
“Find out more”
Were bland and generic. I replaced them with consistent, action-oriented CTAs that guide the reader through the conversion journey.
The paragraph copy was tightened for a cleaner read.
The result is a smoother UX, with every word pulling its weight and MORE CLICKS as a result.
