My client's website had become dormant for inbound enquiries. After conducting a copy audit, here's what I did:
🎯 Put the prospect first, and the value up front
🎯 Repositioned my client from an option to the ideal solution
🎯 Brought in a bolder, more confident tone
🎯 Cleaned up CTAs and made them benefit-led
🎯 Implemented on-page SEO best practices
We achieved an uptick of three enquiries in the first month after updates, a huge improvement after a year of zero inbound leads.
My article written for the finance space ranked consistently on page 1 of Google's search engine results.
The chosen key phrase targets high value niche readers, with the full blog supporting the reader's search intent.
One LinkedIn post I wrote for a client reached over a quarter of a million impressions and attracted 100+ new followers within 24 hours.
— Upwork client. I achieved Top Rated status and a 5 star rating on the platform through consistently delivering a high standard of work.