Proven results

“

Recent highlights include a 300% uplift in inbound enquiries and a 10,000% annual increase in impressions on social media.

— A Wilkins, Practice Principal at Keyplan Wealth

Organic results with no ad spend and no outbound

Consistent inbound leads generated by optimising web pages for visibility and conversion.

250k LinkedIn impressions and 100+ new followers gained in 24h from one highly targeted post.

— Veronica Levinsky, Head of Marketing at Copyfolio

SEO and AI visibility

Google page 1 organic ranking for a niche search term.

AI query visibility across LLMs - frequently cited as a top recommendation for high value, high intent target search queries.

— Veronica Levinsky, Head of Marketing at Copyfolio

“

Charlotte brought clarity... and helped our team better understand key conversion concepts.

― S Monteiro, COO at Mobix t/as Swain

SaaS website optimisation

I supported the team at Swain with messaging alignment at market launch.

Homepage hero section copy was rewritten in line with the target audience's primary pain point.

I suggested a low-friction CTA and a reduction of micro-conversion steps to improve end-to-end funnel performance.

Landing page optimisations preceded increased average time spent on page and click through rate.

“

Charlotte is a very strong copywriter and we enjoyed working with her, great attitude and output.

— S Ross, Co-founder and Director of Strategy at OFF+BRAND

SaaS agency copy project

I supported the OFF+BRAND digital marketing agency team with a 90 page full website rewrite for a well-established client in B2B SaaS.

The volume of work required a collaboration from several copywriters to complete the project to a tight deadline.

Working within the guardrails of a defined content strategy, we implemented consistent tone and messaging throughout.