Website copy

"Your work is live on the website now and is performing really well so thank you very much."

— Garage Solutions

"Great work and super-fast turnaround, will hire again for sure. Thanks for the hard work."

— Gavin S. Founder of rememberdinosaurs.com

Case study:

Garage Solutions

An established garage installation company with decades of experience and a high ranking website.

My client wanted to bring their website up to date, and used ChatGPT to write the copy. Wisely, they had concerns around the AI content harming their SEO, which was already performing very well.

I was hired to humanise the AI-generated writing, making it a more engaging read for the audience whilst also optimising for search engines.

View the full case study with before and after comparison in my portfolio here

Case study:

rememberdinosaurs.com

A for-fun project website offering dinosaur themed learning resources for kids of all ages.

My client initially used ChatGPT to draft their website copy. While they were happy with the messaging, style, and length, they felt it needed refinement to improve flow and engagement.

The AI-generated text provided an ideal starting point for the copy, serving as a guideline for the final version.

However, in its raw form it was repetitive, monotonous and contained redundant phrases that held little weight.

View the full case study with before and after comparison in my portfolio here