The plan behind the words 🎯
We'll begin with a strategy outline to set purpose:
Clearly defined goals to keep your content in line with your business objectives
Key performance metrics to track what's working and what isn't
Reader journey mapping around UX & CX flow
Each piece of content has a purpose and a place in the customer journey.
When you know your audience and what they need, every word can push towards a clear goal and measurable impact.
A solid content strategy keeps your messaging consistent, your tone on-brand, and your efforts aligned with your business goals.
It helps you track what’s working best, and when to try something new.
Your content strategy runs though every piece of client-facing content your brand puts out.
Landing pages
Website updates
Social media content
Newsletters
Marketing emails
Product descriptions
Blogs and articles
Paid adverts
