Project brief
The product was built and validated in-house with a small number of onboarded beta users.
The project goal was to align the brand's messaging for optimum conversions throughout the funnel and engage early adopters.
The roadmap
Interview product users to capture their raw insights
Use this data as the baseline for targeted messaging
Map the full funnel end-to-end
Assign targets and KPIs to each touchpoint
Iterate for greater accuracy as brand’s network expands and data volume increases
Optimise for inbound
Scale
Deliverables and results
Baseline messaging alignment in place
Full funnel architecture mapped and goals and KPIs assigned to each step
GTM tracking implemented at key conversion points
Traffic generated through cold email campaign
CRO deep dive on microconversion touchpoints flagged funnel weaknesses
Landing page optimisations preceded increased time spent on page and a lift in click through