See my process

'About Us' page update

The original subheads were:

'Meet the team', an action-led statement which I dropped down into the CTA copy for stronger impact, and 'Advice and services', a flat title that wasn’t doing much work.

These were replaced with clear signposting.

The original CTAs, “Read more” & “Find out more”, were bland and generic.

I replaced them with consistent, action-oriented CTAs that guide the reader through the conversion journey.

The paragraph copy was tightened for a cleaner read.

The result is a smoother UX, with every word pulling its weight and MORE CLICKS as a result.

SaaS messaging audit

Almost half of top-ranking SaaS sites share the same messaging.

Here's what I found when assessing Google's top 15 results for a popular SaaS search term:

46% said 'seamless'

40% said 'Streamline'

33% said 'Empower'

46% said 'All in one place'

This repetition shows how much opportunity there is for SaaS sites to stand out through unique messaging.