Project scope

I was invited to join the OFF+BRAND team to support with copywriting on a large project for an international client in digital identity verification.

We worked closely with the client to apply the agreed content strategy and bring in a consistent tone that fits the brand vision.

Red thread concept was implemented consistently by the whole team, ensuring accurate messaging across the full site from both a copy and design perspective.

My role and responsibilities

I supported the content lead and senior copywriter in delivering a high volume of quality web copy to tight deadlines.

Pages went through several rounds of reviews and feedback from the client, meaning the final copy is a collaborative result by the whole team.

This was a fast-paced project where teamwork, adaptability and flexibility were paramount to success.

The result

New site link coming soon - still under development